We all have them … that big stack of business cards that you’ve collected, just sitting in your desk drawer. How often do you look at them or use them? Did they make an impression when they were handed to you? If not – why not?
You’ve heard the old saying – You only get one chance to make a first impression. After you’ve “wowed” them with your great handshake and winning personality, your business card is the most tangible way they have to remember you. Keep that great first impression going with a quality, attractive card.
The ultimate goal of your business card is to help you sell your products and services. The longer your prospects keep your card, the more opportunities exist for them to contact you. The best way to get your prospects to hold onto your business card is by adding customer value. The back of your business card is the perfect place to do this. The most important thing when developing a value-added business card is to come up with something that your customers will find useful.
Add customer value to your business cards:
Adding a coupon for a percentage-off discount or buy-one, get-one-free offer is a great way to get both repeat business and new customers in the door. Make sure your offer is good enough to be considered valuable to your prospects, and make sure everyone gets one of your cards!
Offer referral bonuses
Offer free services, gifts, discounts or even cash to existing customers who refer new customers to you. You can use the back of the card to detail the information and include a referral code; or you could have a folded business card perforated so one-half of the card will easily tear off to be given away. Again, make sure the referral bonus is worth your customers’ while.
Turn a portion of your business card into a punch card that is stamped or punched each time your customers make a purchase. Once they have all the places punched, they’ll get a free gift, bonus or discount – as well as a new card so they can continue punching.
Special web offer
You can try adding a special website URL for a page that offers a discount or bonus offer for your business card holders. Make the URL a little difficult to remember, and they’ll at least have to take the card home and to their desk to see what the offer is. If your offer is good enough you might generate repeat business immediately.
Adding useful information such as conversion charts, tipping fee tables, calendars and athletic and other event schedules are always safe bets for keeping your business cards out of File 13. If you know your target audience well, you should be able to come up with information that they’ll find useful enough to carry around in their wallets, briefcases and purses for several months at a time.
You don’t necessarily have to add value to the card itself. You can add value to your entire company by incorporating motivating taglines in your business card design. A tanning salon could enhance the perceived value of their service by billing themselves as the “Summerless Suntan Specialists,” for instance; or they could add a powerful call to action like “Get 10 percent off your tanning lotion when you schedule your next appointment.”
Adding customer value to your business cards is one of the surest ways to get your branded campaign in front of hot prospects over and over again. Give your prospects something they’ll truly benefit from, emphasize the benefits of buying from your company, and you’ll reap your own benefits from a well-run branded campaign.